It’s all in the approach…

By Rafael Aquino

Published October 16, 2019  

            The challenges of being in the minority of a Board of Directors can be challenging and frustrating at times. You spent all this energy in getting elected, and now you feel you have no voice. As Eric mentioned this week, it’s a tough place to be in; however, I’m going to provide some tips on how you can try and win over that one person or the rest of the board to hear you out. Do keep in mind that this approach works for ideas that benefit the association as a whole and not one individual.

            The first step in any negotiations is knowing what you are up against. Before presenting any information, you want to understand what the position of each board member is and why. This can be done by inviting your fellow board members for a coffee or lunch. In doing so, you can get a strong understanding of their position and why they are taking that particular approach. Further, you will start to understand what makes them tick and why, in turn, they can hear some of your ideas.

            Second, take the time to prepare the reason you what something changed and the facts behind it. With Google and a strong management company, it shouldn’t be that difficult. As an example, if you are looking to add a playground to the community, ask for the financials, find out how many kids live in the community, ask a couple of residents if they believe they would like to have that amenity, and provide some pictures of communities that have them. Once you’ve compiled this information, sit down with one of your Board members, and provide them with the facts and how you’d like to discuss this at a board meeting. As the great Benjamin Franklin once said: “By failing to prepare, you are preparing to fail.”            

            By taking an approach that is anchored in research, facts, and positivity, your chances of getting what you believe is right for the community will be higher. As I advise my managers and boards, if you believe in something you shouldn’t quit, you need to adjust your approach but always taking the higher road.  Too many times, I see board members let their egos get in the way, and because of it, real change doesn’t occur, and all you witness is in-fighting between board members. Remember, these board members are your neighbors, and you have to see them every day.

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As the Co-Founder and CEO of Affinity Management Services, Rafael P. Aquino leads his team to redefine excellence. They serve community   associations   efficiently

and effectively with dedication and passion. Rafael’s energy and positive spirit is the foundation of Affinity Management Services’ company culture, which instills enthusiasm and excitement when providing expert advice to its board members and relieving the day-to-day burdens of running a community association.


Since 2007, Rafael has developed a work culture that values responsive and high-quality services. He has led his team by following a proactive vs reactive philosophy. The same approach Rafael instills in the day to day operations of each association. Today, Affinity Management Services maintains its success and benefits as a result of the foundation Rafael has built and continues to foster by providing educational seminars, continuing education classes for association managers and board members alike.

Rafael and his team help condominium and homeowners’ associations save money and improve their communities. His calm, personable, and service-oriented nature helps him to establish strong relationships with ease. Rafael is known as a sincere and honest leader who looks out for the best interests of his clients and communities, and he strongly advocates for their needs. His role requires coordination and communication, as such he takes logical and intelligent steps to approach challenges head-on.

As a graduate of Florida International University’s electrical engineering program and a licensed community association manager, Rafael’s education and skills equip him with unique insights to tackle complex problems through critical thinking. He understands how each component within a system works together in order to effectively arrive at solutions, techniques, and conclusions. Therefore, as he manages the multiple challenges of running a community association management company, he understands how each property is its own unique system and tailors’ specific services to assure that all their needs are met.

For more information about Rafael P. Aquino and Affinity Management Services please visit or call 1-800-977-6279

Doral Office: 8200 NW 41st ST

Suite 200

Doral, FL 33166

Broward Office: 150 S Pine Island RD Suite 300

Plantation, FL 33324

O: 800-977-6279 ● F: 305-325-4053

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