By Rafael Aquino

Published June 19, 2019


I’m sure most of you would agree that we are thankful that Eric is ok and doing much better… it could have been worst.   We all forgot myself included, how precious life is, and how important it is to appreciate each day we have on this planet.  We let little issues become bigger then they are, and it is not worth it. Without our health, we are nothing.


While our industry is known to be tough as nails and non-appreciative, it cultivates a stressful environment that affects an individuals health.  I’m a strong believer of positive reinforcement rather than negative reinforcement.  Many times I’ve seen board members rip at other board members, managers, or maintenance personnel for simple things?  Nothing positive ever comes out of those situations.  They create a negative environment that affects everyone in the office and out of the office. If this is your approach, it doesn’t have to be this way… It is much simpler and healthier to tell someone they’ve done something wrong in a calm and relaxed way.   You will get more out of it that way. You can then coach them by explaining how you would like things to change and outline the expectation that you have for them.  With clear cut and agreed upon expectaitons, both parties know what they are responsible and what the potential outcome will be if those expectations are not met. Its much easier and healthier to coach someone up or out, and you don’t need risk your well being and those around you by adding stressful pressures that are unnecessary.  As the saying goes, “you’ll get more with sugar than with salt.”

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As the Co-Founder and CEO of Affinity Management Services, Rafael P. Aquino leads his team to redefine excellence. They serve community   associations   efficiently

and effectively with dedication and passion. Rafael’s energy and positive spirit is the foundation of Affinity Management Services’ company culture, which instills enthusiasm and excitement when providing expert advice to its board members and relieving the day-to-day burdens of running a community association.


Since 2007, Rafael has developed a work culture that values responsive and high-quality services. He has led his team by following a proactive vs reactive philosophy. The same approach Rafael instills in the day to day operations of each association. Today, Affinity Management Services maintains its success and benefits as a result of the foundation Rafael has built and continues to foster by providing educational seminars, continuing education classes for association managers and board members alike.

Rafael and his team help condominium and homeowners’ associations save money and improve their communities. His calm, personable, and service-oriented nature helps him to establish strong relationships with ease. Rafael is known as a sincere and honest leader who looks out for the best interests of his clients and communities, and he strongly advocates for their needs. His role requires coordination and communication, as such he takes logical and intelligent steps to approach challenges head-on.

As a graduate of Florida International University’s electrical engineering program and a licensed community association manager, Rafael’s education and skills equip him with unique insights to tackle complex problems through critical thinking. He understands how each component within a system works together in order to effectively arrive at solutions, techniques, and conclusions. Therefore, as he manages the multiple challenges of running a community association management company, he understands how each property is its own unique system and tailors’ specific services to assure that all their needs are met.

For more information about Rafael P. Aquino and Affinity Management Services please visit www.ManagedByAffinity.com or call 1-800-977-6279

Doral Office: 8200 NW 41st ST

Suite 200

Doral, FL 33166

Broward Office: 150 S Pine Island RD Suite 300

Plantation, FL 33324

O: 800-977-6279 ● F: 305-325-4053

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