By Rafael Aquino

Published March 1, 2023  


When it comes to managing a community association, developing a strong and positive culture is essential for success. There's an excellent book that I have my team members read, and I also recommend my clients (board members) read it as well. The book's name is Whale Done! by Ken Blanchard; it is an excellent book that provides practical and effective strategies to help leaders (board members) create a thriving culture in their community.  


The Whale Done! approach encourages board members to focus on the positives and recognize success rather than dwelling on negative behavior and errors. This approach helps create a sense of motivation, self-esteem, and achievement among association staff and members. Board members can use this approach to foster healthy relationships between onsite staff and its members to build trust and develop a culture of collaboration and cooperation.


Whale Done! also emphasizes the importance of positive reinforcement. Board members can use positive words, praise, and rewards to recognize individuals and teams that have achieved their goals or gone the extra mile. This approach helps create a culture of appreciation and recognition, which encourages members to strive to do their best and helps reduce negative behaviors. Further, this approach encourages to focus on problem-solving rather than dwelling on problems.


Overall, the approach can be an invaluable tool for board members. Board members can create a culture of success and collaboration by focusing on the positives, providing positive reinforcement, and encouraging problem-solving. This approach motivates onsite staff and members, reduces negative behaviors, and fosters a spirit of community and belonging.

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As the Co-Founder and CEO of Affinity Management Services, Rafael P. Aquino leads his team to redefine excellence. They serve community   associations   efficiently

and effectively with dedication and passion. Rafael’s energy and positive spirit is the foundation of Affinity Management Services’ company culture, which instills enthusiasm and excitement when providing expert advice to its board members and relieving the day-to-day burdens of running a community association.


Since 2007, Rafael has developed a work culture that values responsive and high-quality services. He has led his team by following a proactive vs reactive philosophy. The same approach Rafael instills in the day to day operations of each association. Today, Affinity Management Services maintains its success and benefits as a result of the foundation Rafael has built and continues to foster by providing educational seminars, continuing education classes for association managers and board members alike.

Rafael and his team help condominium and homeowners’ associations save money and improve their communities. His calm, personable, and service-oriented nature helps him to establish strong relationships with ease. Rafael is known as a sincere and honest leader who looks out for the best interests of his clients and communities, and he strongly advocates for their needs. His role requires coordination and communication, as such he takes logical and intelligent steps to approach challenges head-on.

As a graduate of Florida International University’s electrical engineering program and a licensed community association manager, Rafael’s education and skills equip him with unique insights to tackle complex problems through critical thinking. He understands how each component within a system works together in order to effectively arrive at solutions, techniques, and conclusions. Therefore, as he manages the multiple challenges of running a community association management company, he understands how each property is its own unique system and tailors’ specific services to assure that all their needs are met.

For more information about Rafael P. Aquino and Affinity Management Services please visit www.ManagedByAffinity.com or call 1-800-977-6279

Doral Office: 8200 NW 41st ST

Suite 200

Doral, FL 33166

Broward Office: 150 S Pine Island RD Suite 300

Plantation, FL 33324

O: 800-977-6279 ● F: 305-325-4053

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